Your Business Is Making Money – So Where Is It All Going?
You’re busy. Sales are coming in. Customers are paying you. The business seems to be doing well.
But when you look at the bank account, there never seems to be as much money there as you expected.
Sound familiar?
It’s one of the most common frustrations for small business owners.
The problem isn’t always that the business isn’t making enough money. Sometimes, it’s simply that there isn’t enough visibility over where the money is going, what’s coming next and how much the business can safely afford to spend.
That’s where good budgeting and cash flow management can make a huge difference.
And no, we don’t mean creating a complicated spreadsheet that gets looked at once and then forgotten about.
A useful budget should help you answer some very practical questions:
Can I afford to employ another member of staff?
Can I take more money out of the business?
Why is the bank balance falling when sales are increasing?
How much should I be putting aside for tax?
Can the business afford that new equipment?
What happens if sales fall for a couple of months?
Where are we spending too much?
What will our cash position look like in six months?
If you can’t answer those questions confidently, here are four areas worth looking at.
1. Know What Your Business Actually Costs to Run
Most business owners know roughly how much money is coming in.
Far fewer know exactly how much it costs to keep the business running every month.
Rent, wages, software, insurance, vehicles, advertising, subscriptions, professional fees and finance repayments can quickly add up.
Then there are the less regular costs.
VAT. Corporation Tax. Equipment. Repairs. Annual subscriptions. Bonuses. Unexpected bills.
Individually, they may not seem significant. Together, they can be the reason a profitable business continually feels short of cash.
Start by understanding your fixed and variable costs and work out the minimum amount of cash the business needs each month.
Then build in the costs that don't happen every month.
Your bank balance isn't your budget.
Seeing £50,000 in the bank doesn't necessarily mean you have £50,000 available to spend. Some of that money may already be needed for VAT, Corporation Tax, payroll or supplier payments.
Knowing the difference can prevent some very expensive mistakes.
2. Stop Looking at Your Accounts Only Once a Year
Imagine driving your car while only looking through the rear-view mirror.
That’s effectively what happens when you rely entirely on annual accounts to understand how your business is performing.
Your year-end accounts are important, but they tell you what has already happened.
If you want to make better decisions today, you need more current information.
Modern cloud accounting software such as Xero can give business owners a much clearer picture of income, expenditure and cash flow throughout the year.
But having the software is only part of the answer.
The important bit is understanding what the numbers are telling you.
For example:
Are costs rising faster than sales?
Is your gross profit margin falling?
Are customers taking longer to pay?
Has one particular overhead increased significantly?
Are there subscriptions or services you're paying for but no longer need?
Are you setting enough aside for tax?
Spotting a problem three months after it starts is much better than discovering it nine months after your year end.
3. Keep Business Money and Personal Money Separate
When you own a business, it’s very easy to start thinking of the money in the company bank account as your money.
But that can cause problems.
Your business needs enough cash to pay its bills, staff, suppliers and taxes before you decide what you can personally take from it.
Keeping a dedicated business bank account makes it much easier to see what is really happening.
It also makes bookkeeping cleaner and gives you a far more accurate picture of business spending.
For limited company directors, there can also be tax consequences when money is taken from the company incorrectly.
So rather than asking:
“How much is in the bank?”
A better question is:
“How much can I safely take out without causing a problem later?”
That’s a very different number.
4. Look Forward, Not Just Backwards
This is where budgeting becomes really useful.
Once you understand what has happened in the business, you can start using that information to work out what might happen next.
A cash flow forecast can show your expected income and expenditure over the coming months.
That allows you to see potential problems before they happen.
For example, your forecast might show that the business is healthy today but could experience a cash shortage in four months because of a large tax payment, seasonal slowdown or planned investment.
You then have time to do something about it.
You might delay an expense, improve credit control, arrange funding, change how much you withdraw from the business or focus on increasing sales.
Without the forecast, you may only discover the problem when the bank balance starts getting uncomfortable.
And by then, your options are usually more limited.
The Trap: Turnover Doesn't Pay the Bills
Growing sales feels good.
But turnover alone doesn't make a strong business.
A company can have £500,000 of sales and struggle for cash, while another business with £300,000 of sales can generate healthy profits and strong cash reserves.
The difference is often how well the business manages its margins, costs, cash flow and financial planning.
That's why we encourage business owners to look beyond the headline turnover figure.
The aim isn't simply to build a bigger business.
It's to build a better, more profitable and financially secure business.
“Isn't This Just What My Accountant Does at Year End?”
Not necessarily.
Traditional accounting often focuses on compliance: preparing annual accounts, submitting tax returns and telling you how much tax needs to be paid.
Those things are important.
But they don't necessarily help you decide whether to employ someone next month, whether you can afford a new vehicle or why your cash balance keeps falling.
At Bidwell Accountancy, we believe your financial information should help you run your business—not simply tell you what happened after the event.
We work with business owners to make their numbers easier to understand and more useful when making decisions.
That can include:
bookkeeping and cloud accounting
management accountsbusiness budgeting
cash flow forecasting
financial reporting
tax planning
regular business reviews
helping you understand what the numbers actually mean
You don't need to become an accountant.
You just need the right information to make better decisions.
Not Sure If You Need Help? Start With One Question.
Ask yourself:
“If I had to predict my business bank balance six months from today, how confident would I be?”
If the answer is “not very”, there may be more you can do with the financial information already sitting inside your business.
You don't have to change accountant.
You don't have to sign up for a complicated finance package.
And you don't have to know exactly what service you need before speaking to us.
Start with the problem.
Tell us what you’re trying to understand, improve or achieve, and we can help you work out what the numbers are telling you.
Get More Control Over Your Business Finances
If your business is making money but you're constantly wondering where the cash has gone, it may be time to look beyond the year-end accounts.
At Bidwell Accountancy, we help small businesses in Milton Keynes and beyond understand their numbers, manage cash flow and plan ahead with greater confidence.
We make the complex simple.
Get in touch with Bidwell Accountancy and let's start with a conversation about your business.
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